Sunshine Foundation

Sofina Foods’ Dream Builders’ Campaign Makes Dreams Come True

Tuesday, January 10, 2017

More Sunshine Dreams are coming true thanks to the generosity of Sofina Foods Inc. and employees from the company’s 22 locations across Canada. Through a series of fundraising events and activities that took place during the annual Sofina Foods’ Dream Builders’ Campaign, employees raised a record $109,707.14 for children’s charities which was matched, dollar for dollar, by Sofina Foods Inc. bringing the 2016 campaign total to $219,414.28. The Sunshine Foundation is deeply grateful to be one of the charities supported by this incredible donation.

“Little by little, our generous employees worked together to make an immense difference in the lives of over 100 families.  Every year, they have embraced our campaign and mobilized to make it even more successful than the year before,” said Umeeda Madhany, Vice President, Sofina Foundation, the charitable arm of Sofina Foods Inc. and the driver of the Dream Builders’ Campaign. “I could not be more proud of what we accomplished this year, knowing first-hand, the impact we have made creating opportunities that otherwise would not have been possible.” 

This is the first year that Sofina Foods Dream Builders’ Campaign has supported The Sunshine Foundation of Canada. 

“We are very pleased to support The Sunshine Foundation of Canada,” commented Sofina Foods Founder, Chairman and CEO, Michael Latifi. “Sofina Foods is deeply passionate about our commitment to families in our communities.  I’m proud that our employees share this same passion.”

The funds donated from the Sofina Foods Dream Builders’ Campaign will be used to provide Sunshine Dreams for children across Canada as well as support the Sunshine DreamLift 2017 transporting a full plane of young Sunshine Dreamers and volunteers from the Brantford, ON region to Walt Disney World, FL and back for a whirlwind day of independence, adventure and friendship.

“We are incredibly grateful to Sofina Foods, the Sofina Foundation, and all the Sofina employees for their support and commitment to making a difference in the lives of children across Canada,” says Nancy Sutherland, CEO at The Sunshine Foundation of Canada. “Their generosity will make a real impact, providing children with opportunities to build confidence, optimism, and independence through the realisation that dreams can come true.” 

Click here to download media release.

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