Sunshine Foundation

$1 Million Dollars Raised from Annual Tire Take Back Event

Wednesday, September 28, 2016

LONDON, ON, September 28, 2016 – The Annual Tire Take Back event has hit a huge milestone. Since 2010, the collaborative community fundraiser organized by the Ontario Automotive Recyclers Association (OARA) and the Ontario Tire Stewardship (OTS) with support from registered tire haulers and processors, and in association with the Ontario Federation of Agriculture (OFA), has raised a collective total of $1,061,393 to support The Sunshine Foundation of Canada in their mission to make dreams come true for Canadian children living with severe physical disabilities or life-threatening illnesses. By encouraging Ontario residents to drop off their used tires at participating collectors across the province, the annual Tire Take Back event has successfully led to the collection and recycling of 459,071 used tires, effectively turning old tires into new dreams.

“We are overwhelmed with the support we’ve received from OARA, OTS, OFA, and their partners and their dedication to reaching this incredible million dollar milestone,” says Nancy Sutherland, CEO for The Sunshine Foundation of Canada. “Tire Take Back is grassroots fundraising at its best with communities across the province coming together to make dreams come true for our Sunshine kids.”

This year, the 12-day tire recycling blitz which took place between May 24th and June 4th, saw the collection of 64,623 tires, raising $117,998 in support of Sunshine. Early’s Auto Parts in Alliston, Ontario had the highest results, collecting 15,346 tires, resulting in $21,491 of the total funds raised in this, the 7th year of the Tire Take Back event. 

Sunshine was presented with a ceremonial cheque on September 28th, 2016, at Early’s Auto Parts in Alliston, Ontario. In attendance was New Tecumseth Mayor, Rick Milne, Sunshine CEO, Nancy Sutherland, and Steve Fletcher, Executive Director of OARA.  

“We continue to be amazed at the success of this program,” said Fletcher. “The efforts our members put in to collecting these tires, and the support our tire hauling partners provide, keep the environment clean, and help The Sunshine Foundation continue to do their good work.”

Thanks to the efforts and generosity of all the partners involved, the Tire Take Back event allows Sunshine to continue their work, providing more children in Ontario and across the country with once-in-a-lifetime experiences that provide life-long impact. One such child is 11-year-old Abby from Alliston, who lives with Mitochondrial Disease with ataxia and dreamed of traveling to Disney World with her family to see the magic and meet all of the princesses.  Abby’s Mom shared that, “travelling to Disney World was the most wonderful experience for Abby and our family and we are so grateful to The Sunshine Foundation for making this dream possible.  Abby was able to take a break from physio and medical appointments to explore the magical world of Disney. She experienced everything from a princess make-over to meeting her favorite characters.  It was definitely a week to remember and one that she speaks of fondly. Thank you from the bottom of our hearts!”

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